할당(is_eligible) 기준. SRM 위반(⚠) 시 전 수치 참고치. 결론 = SRM 정상 + 경과 7일 이상. 핵심 분해: Pay CVR = Reach5 × Con-of-Reach5.

지표 controlno_llm
상태 shipped shipped
시작일 01-20 01-21
경과일 206 205
▼ Devices DB 1,103 1,074
└ 배정 비율 50.7% 49.3%
└ SRM 위반
└ Device → Message CVR 41.6% 42.1%
▼ Messages DB 459 452
└ Reach5 22.8% 22.2%
└ Reach10 18.9% 17.9%
└ 발화/기기 54 47.9
└ 이미지/기기 30.6 27.9
▼ Handoff App DB 231 217
└ Handoff % 20.9% 20.2%
▼ New Cohort Pay 116 117
└ Pay CVR 10.5% 10.9%
└ Con Pay Devices 1 2
└ Web Pay Devices 4 2
└ RC Pay Devices 111 114
└ Con-of-Reach5 0.4% 0.4%
└ Paid D1 Message Users 47 50
└ Paid D1 Message Retention 40.5% 42.7%
▼ New Cohort Revenue 4,651,470₩ 5,973,700₩
└ ARPU 4,217₩ 5,562₩
└ ARPPU 40,099₩ 51,057₩
▼ New Cohort Refund 476,923₩ 620,800₩
└ Cohort Refund Payers 10 10
└ D1 Cancel% 23.4% 30.9%
└ D3 Cancel% 43.9% 51.8%
▼ User Messages 24,779 21,666
└ Images 14,029 12,632
└ Videos 13 1
└ Voices 1 0

일별 추이

133 rows
cohort_date_kst variant devices reach5_devices payers con_payers revenue_krw
2026-07-13 control 163 19 3 0 66,000₩
2026-07-13 no_llm 160 15 2 0 46,900₩
2026-07-12 control 323 51 17 0 646,700₩
2026-07-12 no_llm 320 39 13 0 470,700₩
2026-07-11 control 303 31 4 0 158,800₩
2026-07-11 no_llm 296 36 10 0 582,600₩
2026-07-10 control 105 17 10 0 449,600₩
2026-07-10 no_llm 90 13 6 0 396,000₩
2026-07-09 control 7 4 4 0 181,800₩
2026-07-09 no_llm 9 7 5 0 266,900₩
2026-07-08 control 5 3 1 0 24,900₩
2026-07-08 no_llm 9 7 5 0 271,700₩
2026-07-07 control 10 6 3 0 115,800₩
2026-07-07 no_llm 10 7 1 0 89,900₩
2026-07-06 control 6 4 4 0 110,000₩
2026-07-06 no_llm 9 3 3 0 198,000₩
2026-07-05 control 7 4 2 0 99,600₩
2026-07-05 no_llm 4 3 1 0 22,000₩
2026-07-04 control 7 5 2 0 66,000₩
2026-07-04 no_llm 3 3 2 0 68,900₩
2026-07-03 control 5 3 1 0 88,000₩
2026-07-03 no_llm 7 4 2 0 179,800₩
2026-07-02 control 5 5 5 0 178,900₩
2026-07-02 no_llm 4 2 2 0 111,900₩
2026-07-01 control 2 1 1 0 22,000₩
2026-07-01 no_llm 10 5 2 0 44,000₩
2026-06-30 control 5 3 0 0 0₩
2026-06-30 no_llm 7 3 2 0 114,800₩
2026-06-29 control 3 2 1 0 44,000₩
2026-06-29 no_llm 6 1 1 0 24,900₩
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