할당(is_eligible) 기준. SRM 위반(⚠) 시 전 수치 참고치. 결론 = SRM 정상 + 경과 7일 이상. 핵심 분해: Pay CVR = Reach5 × Con-of-Reach5.

지표 controltreatment
상태 killed killed
시작일 07-27 07-27
경과일 18 18
▼ Devices DB 268 292
└ 배정 비율 47.9% 52.1%
└ SRM 위반
└ Device → Message CVR 35.1% 32.5%
▼ Messages DB 94 95
└ Reach5 20.9% 21.2%
└ Reach10 14.9% 13.4%
└ 발화/기기 14.3 21.1
└ 이미지/기기 0.9 5.5
▼ Handoff App DB 22 26
└ Handoff % 8.2% 8.9%
▼ New Cohort Pay 3 13
└ Pay CVR 1.1% 4.5%
└ Con Pay Devices 3 13
└ Web Pay Devices 0 0
└ RC Pay Devices 0 0
└ Con-of-Reach5 5.4% 21%
└ Paid D1 Message Users 1 2
└ Paid D1 Message Retention 33.3% 15.4%
▼ New Cohort Revenue 49,500₩ 313,500₩
└ ARPU 185₩ 1,074₩
└ ARPPU 16,500₩ 24,115₩
▼ New Cohort Refund 0₩ 0₩
└ Cohort Refund Payers 0 0
└ D1 Cancel% - -
└ D3 Cancel% - -
▼ User Messages 1,344 2,000
└ Images 83 526
└ Videos 8 79
└ Voices 14 18

일별 추이

cohort_date_kst variant devices reach5_devices payers con_payers revenue_krw
2026-08-02 control 29 10 0 0 0₩
2026-08-02 treatment 19 4 1 1 38,500₩
2026-08-01 control 36 4 0 0 0₩
2026-08-01 treatment 38 10 3 3 99,000₩
2026-07-31 control 46 13 1 1 11,000₩
2026-07-31 treatment 53 9 2 2 38,500₩
2026-07-30 control 40 9 0 0 0₩
2026-07-30 treatment 52 15 3 3 77,000₩
2026-07-29 control 50 8 2 2 38,500₩
2026-07-29 treatment 63 16 3 3 49,500₩
2026-07-28 control 55 10 0 0 0₩
2026-07-28 treatment 55 6 0 0 0₩
2026-07-27 control 12 2 0 0 0₩
2026-07-27 treatment 12 2 1 1 11,000₩