할당(is_eligible) 기준. SRM 위반(⚠) 시 전 수치 참고치. 결론 = SRM 정상 + 경과 7일 이상. 핵심 분해: Pay CVR = Reach5 × Con-of-Reach5.

지표 controltreatment
상태 killed killed
시작일 07-16 07-16
경과일 29 29
▼ Devices DB 251 267
└ 배정 비율 48.5% 51.5%
└ SRM 위반
└ Device → Message CVR 44.6% 39.3%
▼ Messages DB 112 105
└ Reach5 12% 22.8%
└ Reach10 8% 16.9%
└ 발화/기기 9.5 9.9
└ 이미지/기기 6.9 1.9
▼ Handoff App DB 21 30
└ Handoff % 8.4% 11.2%
▼ New Cohort Pay 3 7
└ Pay CVR 1.2% 2.6%
└ Con Pay Devices 0 7
└ Web Pay Devices 0 0
└ RC Pay Devices 3 0
└ Con-of-Reach5 0% 6.6%
└ Paid D1 Message Users 3 0
└ Paid D1 Message Retention 100% 0%
▼ New Cohort Revenue 139,700₩ 71,500₩
└ ARPU 557₩ 268₩
└ ARPPU 46,567₩ 10,214₩
▼ New Cohort Refund 89,900₩ 0₩
└ Cohort Refund Payers 1 0
└ D1 Cancel% 0% -
└ D3 Cancel% 33.3% -
▼ User Messages 1,066 1,043
└ Images 771 199
└ Videos 0 29
└ Voices 0 29

일별 추이

cohort_date_kst variant devices reach5_devices payers con_payers revenue_krw
2026-07-19 control 51 6 0 0 0₩
2026-07-19 treatment 52 12 1 1 11,000₩
2026-07-18 control 79 12 2 0 114,800₩
2026-07-18 treatment 100 27 1 1 5,500₩
2026-07-17 control 80 11 1 0 24,900₩
2026-07-17 treatment 81 15 2 2 11,000₩
2026-07-16 control 41 1 0 0 0₩
2026-07-16 treatment 34 7 3 3 44,000₩