할당(is_eligible) 기준. SRM 위반(⚠) 시 전 수치 참고치. 결론 = SRM 정상 + 경과 7일 이상. 핵심 분해: Pay CVR = Reach5 × Con-of-Reach5.

지표 controltreatment
상태 killed killed
시작일 07-23 07-23
경과일 22 22
▼ Devices DB 289 308
└ 배정 비율 48.4% 51.6%
└ SRM 위반
└ Device → Message CVR 32.2% 35.4%
▼ Messages DB 93 109
└ Reach5 19% 20.1%
└ Reach10 11.1% 12.7%
└ 발화/기기 10.9 9.8
└ 이미지/기기 1.3 1.2
▼ Handoff App DB 24 34
└ Handoff % 8.3% 11%
▼ New Cohort Pay 6 9
└ Pay CVR 2.1% 2.9%
└ Con Pay Devices 6 9
└ Web Pay Devices 0 0
└ RC Pay Devices 0 0
└ Con-of-Reach5 10.9% 12.9%
└ Paid D1 Message Users 1 1
└ Paid D1 Message Retention 16.7% 11.1%
▼ New Cohort Revenue 115,500₩ 132,000₩
└ ARPU 400₩ 429₩
└ ARPPU 19,250₩ 14,667₩
▼ New Cohort Refund 0₩ 0₩
└ Cohort Refund Payers 0 0
└ D1 Cancel% - -
└ D3 Cancel% - -
▼ User Messages 1,014 1,064
└ Images 121 129
└ Videos 24 32
└ Voices 33 41

일별 추이

cohort_date_kst variant devices reach5_devices payers con_payers revenue_krw
2026-07-27 control 49 11 1 1 5,500₩
2026-07-27 treatment 37 8 2 2 11,000₩
2026-07-26 control 72 18 3 3 71,500₩
2026-07-26 treatment 77 16 1 1 33,000₩
2026-07-25 control 67 10 1 1 33,000₩
2026-07-25 treatment 65 14 1 1 5,500₩
2026-07-24 control 61 11 0 0 0₩
2026-07-24 treatment 69 15 4 4 49,500₩
2026-07-23 control 40 5 1 1 5,500₩
2026-07-23 treatment 60 9 1 1 33,000₩