할당(is_eligible) 기준. SRM 위반(⚠) 시 전 수치 참고치. 결론 = SRM 정상 + 경과 7일 이상. 핵심 분해: Pay CVR = Reach5 × Con-of-Reach5.

지표 controlnew_pipeline
상태 shipped shipped
시작일 01-21 01-21
경과일 205 205
▼ Devices DB 2,745 2,623
└ 배정 비율 51.1% 48.9%
└ SRM 위반
└ Device → Message CVR 42.3% 42.3%
▼ Messages DB 1,161 1,110
└ Reach5 22.7% 22%
└ Reach10 18% 17.2%
└ 발화/기기 39.1 34.4
└ 이미지/기기 24 20.7
▼ Handoff App DB 521 496
└ Handoff % 19% 18.9%
▼ New Cohort Pay 248 234
└ Pay CVR 9% 8.9%
└ Con Pay Devices 4 2
└ Web Pay Devices 4 3
└ RC Pay Devices 241 229
└ Con-of-Reach5 0.5% 0.3%
└ Paid D1 Message Users 94 88
└ Paid D1 Message Retention 37.9% 37.6%
▼ New Cohort Revenue 11,071,990₩ 10,141,970₩
└ ARPU 4,034₩ 3,867₩
└ ARPPU 44,645₩ 43,342₩
▼ New Cohort Refund 1,507,723₩ 1,352,200₩
└ Cohort Refund Payers 28 25
└ D1 Cancel% 18.3% 21.5%
└ D3 Cancel% 51.9% 49.3%
▼ User Messages 45,380 38,142
└ Images 27,896 22,950
└ Videos 1 13
└ Voices 0 1

일별 추이

182 rows
cohort_date_kst variant devices reach5_devices payers con_payers revenue_krw
2026-07-04 control 112 24 8 0 374,000₩
2026-07-04 new_pipeline 124 19 3 0 162,700₩
2026-07-03 control 283 33 8 0 382,600₩
2026-07-03 new_pipeline 234 24 10 0 515,600₩
2026-07-02 control 281 42 8 0 312,800₩
2026-07-02 new_pipeline 233 27 11 0 465,800₩
2026-07-01 control 254 33 13 0 393,300₩
2026-07-01 new_pipeline 269 33 10 0 356,800₩
2026-06-30 control 267 31 9 0 408,500₩
2026-06-30 new_pipeline 263 30 4 0 156,900₩
2026-06-29 control 245 36 10 0 511,400₩
2026-06-29 new_pipeline 203 28 9 0 532,800₩
2026-06-28 control 326 52 16 0 642,100₩
2026-06-28 new_pipeline 311 47 14 0 598,800₩
2026-06-27 control 342 51 13 0 606,500₩
2026-06-27 new_pipeline 364 58 17 0 872,400₩
2026-06-26 control 186 32 12 0 535,700₩
2026-06-26 new_pipeline 176 39 12 0 359,700₩
2026-06-25 control 49 34 18 0 954,600₩
2026-06-25 new_pipeline 38 21 11 0 540,500₩
2026-06-24 control 24 14 10 0 604,600₩
2026-06-24 new_pipeline 27 19 11 0 529,200₩
2026-06-23 control 22 15 6 0 230,600₩
2026-06-23 new_pipeline 16 7 4 0 291,700₩
2026-06-22 control 30 17 11 1 691,200₩
2026-06-22 new_pipeline 23 15 9 1 438,600₩
2026-06-21 control 21 16 10 0 308,000₩
2026-06-21 new_pipeline 21 14 8 0 269,800₩
2026-06-20 control 22 13 8 2 258,800₩
2026-06-20 new_pipeline 20 12 6 0 264,000₩
Page 1 of 7 (182 items)