할당(is_eligible) 기준. SRM 위반(⚠) 시 전 수치 참고치. 결론 = SRM 정상 + 경과 7일 이상. 핵심 분해: Pay CVR = Reach5 × Con-of-Reach5.

지표 cache_oncontrol
상태 shipped shipped
시작일 01-21 01-20
경과일 205 206
▼ Devices DB 299 288
└ 배정 비율 50.9% 49.1%
└ SRM 위반
└ Device → Message CVR 60.9% 59.4%
▼ Messages DB 182 171
└ Reach5 45.8% 45.1%
└ Reach10 40.1% 40.3%
└ 발화/기기 97.6 94.7
└ 이미지/기기 46.4 53.3
▼ Handoff App DB 108 94
└ Handoff % 36.1% 32.6%
▼ New Cohort Pay 56 52
└ Pay CVR 18.7% 18.1%
└ Con Pay Devices 0 0
└ Web Pay Devices 3 1
└ RC Pay Devices 53 51
└ Con-of-Reach5 0% 0%
└ Paid D1 Message Users 23 28
└ Paid D1 Message Retention 41.1% 53.8%
▼ New Cohort Revenue 1,831,970₩ 1,967,280₩
└ ARPU 6,127₩ 6,831₩
└ ARPPU 32,714₩ 37,832₩
▼ New Cohort Refund 287,500₩ 235,700₩
└ Cohort Refund Payers 6 5
└ D1 Cancel% 26.4% 20.4%
└ D3 Cancel% 58.5% 42.9%
▼ User Messages 17,763 16,196
└ Images 8,449 9,115
└ Videos 0 0
└ Voices 0 0

일별 추이

81 rows
cohort_date_kst variant devices reach5_devices payers con_payers revenue_krw
2026-06-11 control 10 3 1 0 24,900₩
2026-06-11 cache_on 8 0 0 0 0₩
2026-06-10 cache_on 82 13 1 0 16,900₩
2026-06-10 control 81 21 4 0 227,700₩
2026-06-09 control 90 25 6 0 241,900₩
2026-06-09 cache_on 77 26 7 0 219,600₩
2026-06-08 control 13 9 6 0 201,500₩
2026-06-08 cache_on 23 17 5 0 186,300₩
2026-06-07 cache_on 16 13 8 0 257,900₩
2026-06-07 control 11 6 2 0 112,700₩
2026-06-06 cache_on 9 5 3 0 66,700₩
2026-06-06 control 10 6 4 0 177,480₩
2026-06-05 control 8 5 2 0 63,800₩
2026-06-05 cache_on 10 9 4 0 145,700₩
2026-06-04 cache_on 8 6 5 0 183,590₩
2026-06-04 control 4 3 2 0 67,600₩
2026-06-03 control 8 7 4 0 92,500₩
2026-06-03 cache_on 8 5 2 0 106,800₩
2026-06-02 control 6 4 2 0 179,800₩
2026-06-02 cache_on 6 4 3 0 96,700₩
2026-06-01 control 3 1 0 0 0₩
2026-06-01 cache_on 3 2 1 0 16,900₩
2026-05-31 control 2 2 1 0 16,900₩
2026-05-31 cache_on 3 3 1 0 89,900₩
2026-05-30 control 6 6 1 0 16,900₩
2026-05-30 cache_on 5 3 2 0 87,800₩
2026-05-29 control 3 3 1 0 25,800₩
2026-05-29 cache_on 2 1 0 0 0₩
2026-05-28 control 3 3 1 0 12,900₩
2026-05-28 cache_on 2 1 1 0 12,990₩
Page 1 of 3 (81 items)