할당(is_eligible) 기준. SRM 위반(⚠) 시 전 수치 참고치. 결론 = SRM 정상 + 경과 7일 이상. 핵심 분해: Pay CVR = Reach5 × Con-of-Reach5.

지표 controldeepseek_v4_flash
상태 shipped shipped
시작일 06-21 06-21
경과일 54 54
▼ Devices DB 450 410
└ 배정 비율 52.3% 47.7%
└ SRM 위반
└ Device → Message CVR 33.3% 31.2%
▼ Messages DB 150 128
└ Reach5 14% 14.4%
└ Reach10 9.8% 11%
└ 발화/기기 14.6 19
└ 이미지/기기 9.2 12.5
▼ Handoff App DB 65 51
└ Handoff % 14.4% 12.4%
▼ New Cohort Pay 19 19
└ Pay CVR 4.2% 4.6%
└ Con Pay Devices 0 3
└ Web Pay Devices 1 0
└ RC Pay Devices 18 17
└ Con-of-Reach5 0% 3.4%
└ Paid D1 Message Users 7 8
└ Paid D1 Message Retention 36.8% 42.1%
▼ New Cohort Revenue 815,500₩ 922,200₩
└ ARPU 1,812₩ 2,249₩
└ ARPPU 42,921₩ 48,537₩
▼ New Cohort Refund 198,000₩ 110,000₩
└ Cohort Refund Payers 3 2
└ D1 Cancel% 5.9% 5.9%
└ D3 Cancel% 58.8% 41.2%
▼ User Messages 2,184 2,430
└ Images 1,378 1,603
└ Videos 0 1
└ Voices 0 0

일별 추이

cohort_date_kst variant devices reach5_devices payers con_payers revenue_krw
2026-06-22 control 329 39 15 0 718,800₩
2026-06-22 deepseek_v4_flash 319 48 15 3 700,300₩
2026-06-21 control 121 24 4 0 96,700₩
2026-06-21 deepseek_v4_flash 91 11 4 0 221,900₩