할당(is_eligible) 기준. SRM 위반(⚠) 시 전 수치 참고치. 결론 = SRM 정상 + 경과 7일 이상. 핵심 분해: Pay CVR = Reach5 × Con-of-Reach5.

지표 controltreatment
상태 running running
시작일 08-06 08-06
경과일 8 8
▼ Devices DB 1,883 1,878
└ 배정 비율 50.1% 49.9%
└ SRM 위반
└ Device → Message CVR 28.3% 24.2%
▼ Messages DB 533 455
└ Reach5 6.9% 15.2%
└ Reach10 5.1% 6.9%
└ 발화/기기 8.9 11
└ 이미지/기기 6.1 3.1
▼ Handoff App DB 142 0
└ Handoff % 7.5% 0%
▼ New Cohort Pay 38 46
└ Pay CVR 2% 2.5%
└ Con Pay Devices 0 46
└ Web Pay Devices 1 0
└ RC Pay Devices 37 0
└ Con-of-Reach5 0% 14.3%
└ Paid D1 Message Users 13 6
└ Paid D1 Message Retention 34.2% 13%
▼ New Cohort Revenue 1,856,800₩ 1,034,000₩
└ ARPU 986₩ 551₩
└ ARPPU 48,863₩ 22,478₩
▼ New Cohort Refund 88,000₩ 0₩
└ Cohort Refund Payers 1 0
└ D1 Cancel% 29.7% -
└ D3 Cancel% 54.1% -
▼ User Messages 4,757 5,014
└ Images 3,226 1,432
└ Videos 0 351
└ Voices 0 120

일별 추이

cohort_date_kst variant devices reach5_devices payers con_payers revenue_krw
2026-08-14 control 173 11 2 0 176,000₩
2026-08-14 treatment 170 20 1 1 16,500₩
2026-08-13 control 225 18 6 0 266,900₩
2026-08-13 treatment 200 41 4 4 126,500₩
2026-08-12 control 197 15 1 0 88,000₩
2026-08-12 treatment 205 22 3 3 60,500₩
2026-08-11 control 210 18 6 0 346,900₩
2026-08-11 treatment 220 35 5 5 269,500₩
2026-08-10 control 280 18 5 0 121,000₩
2026-08-10 treatment 262 33 4 4 192,500₩
2026-08-09 control 285 22 11 0 572,000₩
2026-08-09 treatment 276 40 10 10 132,000₩
2026-08-08 control 201 8 3 0 132,000₩
2026-08-08 treatment 245 45 10 10 126,500₩
2026-08-07 control 271 15 4 0 154,000₩
2026-08-07 treatment 260 46 9 9 110,000₩
2026-08-06 control 41 5 0 0 0₩
2026-08-06 treatment 40 4 0 0 0₩