할당(is_eligible) 기준. SRM 위반(⚠) 시 전 수치 참고치. 결론 = SRM 정상 + 경과 7일 이상. 핵심 분해: Pay CVR = Reach5 × Con-of-Reach5.

지표 controltreatment
상태 shipped shipped
시작일 07-21 07-21
경과일 24 24
▼ Devices DB 106 104
└ 배정 비율 50.5% 49.5%
└ SRM 위반
└ Device → Message CVR 30.2% 26%
▼ Messages DB 32 27
└ Reach5 11.3% 6.7%
└ Reach10 7.5% 3.8%
└ 발화/기기 17.3 3.7
└ 이미지/기기 5.3 2.5
▼ Handoff App DB 8 6
└ Handoff % 7.5% 5.8%
▼ New Cohort Pay 2 0
└ Pay CVR 1.9% 0%
└ Con Pay Devices 2 0
└ Web Pay Devices 0 0
└ RC Pay Devices 0 0
└ Con-of-Reach5 8.3% 0%
└ Paid D1 Message Users 1 0
└ Paid D1 Message Retention 50% -
▼ New Cohort Revenue 38,500₩ 0₩
└ ARPU 363₩ 0₩
└ ARPPU 19,250₩ -
▼ New Cohort Refund 0₩ 0₩
└ Cohort Refund Payers 0 0
└ D1 Cancel% - -
└ D3 Cancel% - -
▼ User Messages 554 100
└ Images 168 68
└ Videos 7 0
└ Voices 2 0

일별 추이

cohort_date_kst variant devices reach5_devices payers con_payers revenue_krw
2026-07-22 control 79 10 1 1 33,000₩
2026-07-22 treatment 88 6 0 0 0₩
2026-07-21 control 27 2 1 1 5,500₩
2026-07-21 treatment 16 1 0 0 0₩