할당(is_eligible) 기준. SRM 위반(⚠) 시 전 수치 참고치. 결론 = SRM 정상 + 경과 7일 이상. 핵심 분해: Pay CVR = Reach5 × Con-of-Reach5.

지표 controltreatment
상태 shipped shipped
시작일 07-28 07-28
경과일 17 17
▼ Devices DB 1,651 1,720
└ 배정 비율 49% 51%
└ SRM 위반
└ Device → Message CVR 25.9% 27.3%
▼ Messages DB 428 470
└ Reach5 12.4% 12.2%
└ Reach10 8% 8.8%
└ 발화/기기 16.6 14.3
└ 이미지/기기 8.8 7.2
▼ Handoff App DB 102 107
└ Handoff % 6.2% 6.2%
▼ New Cohort Pay 32 37
└ Pay CVR 1.9% 2.2%
└ Con Pay Devices 7 13
└ Web Pay Devices 0 2
└ RC Pay Devices 25 22
└ Con-of-Reach5 3.4% 5.7%
└ Paid D1 Message Users 6 11
└ Paid D1 Message Retention 18.8% 29.7%
▼ New Cohort Revenue 1,380,500₩ 1,445,800₩
└ ARPU 836₩ 841₩
└ ARPPU 43,141₩ 39,076₩
▼ New Cohort Refund 110,000₩ 198,000₩
└ Cohort Refund Payers 2 3
└ D1 Cancel% 28% 31.8%
└ D3 Cancel% 52% 54.5%
▼ User Messages 7,099 6,726
└ Images 3,751 3,403
└ Videos 54 119
└ Voices 31 35

일별 추이

cohort_date_kst variant devices reach5_devices payers con_payers revenue_krw
2026-08-03 control 183 21 4 1 88,000₩
2026-08-03 treatment 219 30 3 0 132,000₩
2026-08-02 control 272 46 6 2 423,500₩
2026-08-02 treatment 279 39 8 3 456,500₩
2026-08-01 control 327 43 11 1 517,000₩
2026-08-01 treatment 314 34 9 2 288,900₩
2026-07-31 control 259 30 4 1 165,000₩
2026-07-31 treatment 288 33 4 2 128,400₩
2026-07-30 control 282 31 2 0 44,000₩
2026-07-30 treatment 291 37 6 3 143,000₩
2026-07-29 control 302 31 4 2 121,000₩
2026-07-29 treatment 298 32 6 3 275,000₩
2026-07-28 control 26 3 1 0 22,000₩
2026-07-28 treatment 31 4 1 0 22,000₩