할당(is_eligible) 기준. SRM 위반(⚠) 시 전 수치 참고치. 결론 = SRM 정상 + 경과 7일 이상. 핵심 분해: Pay CVR = Reach5 × Con-of-Reach5.

지표 controlmeta
상태 killed killed
시작일 01-20 01-29
경과일 206 197
▼ Devices DB 652 613
└ 배정 비율 51.5% 48.5%
└ SRM 위반
└ Device → Message CVR 49.7% 50.6%
▼ Messages DB 324 310
└ Reach5 32.1% 31.8%
└ Reach10 26.4% 26.4%
└ 발화/기기 67.2 62.9
└ 이미지/기기 34.4 35.4
▼ Handoff App DB 168 153
└ Handoff % 25.8% 25%
▼ New Cohort Pay 75 75
└ Pay CVR 11.5% 12.2%
└ Con Pay Devices 0 0
└ Web Pay Devices 3 4
└ RC Pay Devices 72 71
└ Con-of-Reach5 0% 0%
└ Paid D1 Message Users 36 32
└ Paid D1 Message Retention 48% 42.7%
▼ New Cohort Revenue 2,959,070₩ 2,397,850₩
└ ARPU 4,538₩ 3,912₩
└ ARPPU 39,454₩ 31,971₩
▼ New Cohort Refund 342,500₩ 219,600₩
└ Cohort Refund Payers 7 6
└ D1 Cancel% 16.9% 26.1%
└ D3 Cancel% 40.8% 60.9%
▼ User Messages 21,761 19,492
└ Images 11,157 10,968
└ Videos 0 0
└ Voices 0 0

일별 추이

100 rows
cohort_date_kst variant devices reach5_devices payers con_payers revenue_krw
2026-06-12 meta 127 26 7 0 293,700₩
2026-06-12 control 131 20 4 0 247,800₩
2026-06-11 meta 197 23 0 0 0₩
2026-06-11 control 211 38 9 0 319,600₩
2026-06-10 meta 75 16 4 0 156,600₩
2026-06-10 control 88 18 1 0 88,000₩
2026-06-09 control 45 19 5 0 159,000₩
2026-06-09 meta 55 23 9 0 327,400₩
2026-06-08 meta 17 11 5 0 94,700₩
2026-06-08 control 17 11 5 0 221,300₩
2026-06-07 control 19 10 6 0 226,300₩
2026-06-07 meta 16 9 5 0 166,300₩
2026-06-06 control 14 8 4 0 129,600₩
2026-06-06 meta 10 6 3 0 114,580₩
2026-06-05 control 14 9 6 0 195,500₩
2026-06-05 meta 10 7 2 0 101,800₩
2026-06-04 control 8 5 5 0 119,490₩
2026-06-04 meta 12 7 3 0 148,600₩
2026-06-03 meta 9 7 2 0 33,800₩
2026-06-03 control 14 8 5 0 228,400₩
2026-06-02 control 11 6 3 0 196,700₩
2026-06-02 meta 6 4 3 0 96,700₩
2026-06-01 meta 8 4 3 0 50,700₩
2026-06-01 control 3 1 0 0 0₩
2026-05-31 meta 2 2 1 0 16,900₩
2026-05-31 control 4 3 1 0 89,900₩
2026-05-30 meta 5 4 2 0 79,800₩
2026-05-30 control 6 4 1 0 24,900₩
2026-05-29 meta 8 5 3 0 93,400₩
2026-05-29 control 3 2 1 0 33,800₩
Page 1 of 4 (100 items)