할당(is_eligible) 기준. SRM 위반(⚠) 시 전 수치 참고치. 결론 = SRM 정상 + 경과 7일 이상. 핵심 분해: Pay CVR = Reach5 × Con-of-Reach5.

지표 controltreatment
상태 running running
시작일 08-07 08-07
경과일 7 7
▼ Devices DB 1,097 1,104
└ 배정 비율 49.8% 50.2%
└ SRM 위반
└ Device → Message CVR 29.2% 27.1%
▼ Messages DB 320 299
└ Reach5 15.3% 11.5%
└ Reach10 8.6% 6%
└ 발화/기기 12.4 12.7
└ 이미지/기기 4.3 7.7
▼ Handoff App DB 49 81
└ Handoff % 4.5% 7.3%
▼ New Cohort Pay 34 31
└ Pay CVR 3.1% 2.8%
└ Con Pay Devices 27 19
└ Web Pay Devices 0 0
└ RC Pay Devices 7 12
└ Con-of-Reach5 13.7% 11.8%
└ Paid D1 Message Users 9 10
└ Paid D1 Message Retention 26.5% 32.3%
▼ New Cohort Revenue 896,500₩ 1,045,000₩
└ ARPU 817₩ 947₩
└ ARPPU 26,368₩ 33,710₩
▼ New Cohort Refund 0₩ 0₩
└ Cohort Refund Payers 0 0
└ D1 Cancel% 33.3% 16.7%
└ D3 Cancel% 66.7% 41.7%
▼ User Messages 3,959 3,792
└ Images 1,388 2,289
└ Videos 190 149
└ Voices 40 18

일별 추이

cohort_date_kst variant devices reach5_devices payers con_payers revenue_krw
2026-08-12 control 1 0 0 0 0₩
2026-08-10 control 272 44 10 8 313,500₩
2026-08-10 treatment 273 33 7 4 297,000₩
2026-08-09 control 425 56 15 11 379,500₩
2026-08-09 treatment 392 46 13 6 522,500₩
2026-08-08 control 301 54 9 8 203,500₩
2026-08-08 treatment 352 38 8 6 181,500₩
2026-08-07 control 98 14 0 0 0₩
2026-08-07 treatment 87 10 3 3 44,000₩