할당(is_eligible) 기준. SRM 위반(⚠) 시 전 수치 참고치. 결론 = SRM 정상 + 경과 7일 이상. 핵심 분해: Pay CVR = Reach5 × Con-of-Reach5.

지표 controlcredit
상태 killed killed
시작일 01-20 01-21
경과일 206 205
▼ Devices DB 18,755 553
└ 배정 비율 97.1% 2.9%
└ SRM 위반 ⚠ SRM ⚠ SRM
└ Device → Message CVR 36% 40.5%
▼ Messages DB 6,746 224
└ Reach5 16.3% 22.6%
└ Reach10 12.2% 15.2%
└ 발화/기기 23 27.9
└ 이미지/기기 13.9 15.5
▼ Handoff App DB 2,674 113
└ Handoff % 14.3% 20.4%
▼ New Cohort Pay 929 30
└ Pay CVR 5% 5.4%
└ Con Pay Devices 5 9
└ Web Pay Devices 20 4
└ RC Pay Devices 904 18
└ Con-of-Reach5 0% 6.4%
└ Paid D1 Message Users 345 10
└ Paid D1 Message Retention 37.1% 33.3%
▼ New Cohort Revenue 39,612,664₩ 927,860₩
└ ARPU 2,112₩ 1,678₩
└ ARPPU 42,640₩ 30,929₩
▼ New Cohort Refund 4,953,123₩ 89,900₩
└ Cohort Refund Payers 95 1
└ D1 Cancel% 20.6% 0%
└ D3 Cancel% 53.4% 47.1%
▼ User Messages 155,068 6,247
└ Images 93,930 3,481
└ Videos 1 17
└ Voices 3 2

일별 추이

204 rows
cohort_date_kst variant devices reach5_devices payers con_payers revenue_krw
2026-07-16 control 253 35 14 1 573,500₩
2026-07-15 control 592 69 19 3 461,900₩
2026-07-14 control 616 68 14 0 457,400₩
2026-07-13 control 531 61 12 0 357,800₩
2026-07-12 control 643 90 30 0 1,117,400₩
2026-07-11 control 599 67 14 0 741,400₩
2026-07-10 control 510 52 19 0 958,500₩
2026-07-09 control 442 47 17 0 868,600₩
2026-07-08 control 505 74 20 0 949,000₩
2026-07-07 control 428 55 9 0 502,300₩
2026-07-06 control 511 66 20 0 797,800₩
2026-07-05 control 514 61 12 0 454,500₩
2026-07-04 control 497 72 18 0 768,300₩
2026-07-03 control 517 57 18 0 898,200₩
2026-07-02 control 514 69 19 0 778,600₩
2026-07-01 control 523 66 23 0 750,100₩
2026-06-30 control 531 62 13 0 565,400₩
2026-06-29 control 448 64 19 0 1,044,200₩
2026-06-28 control 637 99 30 0 1,240,900₩
2026-06-27 control 706 109 30 0 1,478,900₩
2026-06-26 control 947 141 30 0 1,166,100₩
2026-06-25 control 961 149 45 0 2,171,500₩
2026-06-24 control 632 98 33 0 1,539,400₩
2026-06-23 control 609 117 26 0 972,000₩
2026-06-23 credit 79 19 1 0 89,900₩
2026-06-22 control 798 102 37 0 2,052,800₩
2026-06-22 credit 118 16 4 3 81,800₩
2026-06-21 control 1,045 150 40 1 1,575,800₩
2026-06-21 credit 93 12 1 1 22,000₩
2026-06-20 control 676 109 20 0 687,800₩
Page 1 of 7 (204 items)