할당(is_eligible) 기준. SRM 위반(⚠) 시 전 수치 참고치. 결론 = SRM 정상 + 경과 7일 이상. 핵심 분해: Pay CVR = Reach5 × Con-of-Reach5.

지표 control
상태 killed
시작일 01-21
경과일 205
▼ Devices DB 2,187
└ 배정 비율 100%
└ SRM 위반 -
└ Device → Message CVR 43.3%
▼ Messages DB 947
└ Reach5 23.1%
└ Reach10 18.9%
└ 발화/기기 51.1
└ 이미지/기기 30.3
▼ Handoff App DB 457
└ Handoff % 20.9%
▼ New Cohort Pay 240
└ Pay CVR 11%
└ Con Pay Devices 1
└ Web Pay Devices 7
└ RC Pay Devices 233
└ Con-of-Reach5 0%
└ Paid D1 Message Users 100
└ Paid D1 Message Retention 41.7%
▼ New Cohort Revenue 10,789,070₩
└ ARPU 4,933₩
└ ARPPU 44,954₩
▼ New Cohort Refund 991,023₩
└ Cohort Refund Payers 18
└ D1 Cancel% 25.2%
└ D3 Cancel% 48.2%
▼ User Messages 48,379
└ Images 28,654
└ Videos 1
└ Voices 0

일별 추이

98 rows
cohort_date_kst variant devices reach5_devices payers con_payers revenue_krw
2026-07-15 control 344 43 12 0 340,600₩
2026-07-14 control 616 68 14 0 457,400₩
2026-07-13 control 531 61 12 0 357,800₩
2026-07-12 control 229 48 23 0 872,500₩
2026-07-11 control 22 14 5 0 312,800₩
2026-07-10 control 24 11 11 0 535,700₩
2026-07-09 control 13 8 9 0 442,900₩
2026-07-08 control 16 11 6 0 294,700₩
2026-07-07 control 16 9 3 0 115,800₩
2026-07-06 control 8 3 3 0 66,000₩
2026-07-05 control 14 7 3 0 124,500₩
2026-07-04 control 9 5 3 0 110,000₩
2026-07-03 control 15 7 5 0 401,700₩
2026-07-02 control 11 4 5 0 178,900₩
2026-07-01 control 12 5 3 0 66,000₩
2026-06-30 control 15 5 3 0 139,700₩
2026-06-29 control 9 4 2 0 133,900₩
2026-06-28 control 9 8 6 0 244,900₩
2026-06-27 control 11 6 3 0 198,000₩
2026-06-26 control 9 6 4 0 110,000₩
2026-06-25 control 15 12 9 0 353,900₩
2026-06-24 control 9 7 3 0 132,000₩
2026-06-23 control 20 12 7 0 382,600₩
2026-06-22 control 13 8 8 1 634,200₩
2026-06-21 control 11 5 5 0 200,900₩
2026-06-20 control 6 4 2 0 66,000₩
2026-06-19 control 3 1 0 0 0₩
2026-06-18 control 8 4 4 0 154,000₩
2026-06-17 control 6 5 2 0 46,900₩
2026-06-16 control 7 5 3 0 202,800₩
Page 1 of 4 (98 items)