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코호트 데일리

설치일 귀속. dN 셀은 코호트 나이가 N 미만이면 -(미성숙). Cost/ROI는 opex 벤더 2개 미보고일 -.

지표 08-1408-1308-1208-1108-1008-0908-0808-0708-0608-0508-0408-0308-0208-01
▼ Cost --387,352₩446,351₩488,651₩469,064₩438,272₩447,985₩418,806₩402,843₩400,449₩529,167₩553,393₩547,873₩
└ meta_ads 151,629₩342,714₩332,976₩336,873₩377,184₩371,287₩327,617₩332,292₩335,920₩330,158₩315,053₩417,168₩461,800₩487,880₩
└ openrouter_realtime 0₩0₩39,433₩78,558₩80,050₩66,698₩86,021₩85,926₩56,349₩49,349₩57,846₩74,837₩59,727₩34,160₩
└ replicate_realtime 0₩0₩14,943₩30,920₩31,417₩31,079₩24,634₩29,767₩26,537₩23,336₩27,550₩37,162₩31,866₩25,833₩
└ Per Device DB --614₩677₩593₩574₩671₩577₩648₩731₩703₩814₩1,004₩852₩
└ opex 보고 벤더수(정상=2) 00222222222222
▼ Devices DB 308635631659824817653777646551570650551643
└ Device → Message CVR 24.4%29.4%26.9%29%25.5%27.8%29.9%28.1%28.9%32.7%29.6%27.7%30.7%26.3%
└ D0 Message CVR 24.4%28.5%26%28.4%24.5%27.2%29.2%27.5%28.6%31.6%28.8%26.9%29.8%25.3%
└ D1 Message CVR -29.4%26.8%28.7%25.1%27.7%29.6%27.9%28.9%32.3%28.9%27.5%30.3%25.8%
▼ Messages DB 75187170191210227195218187180169180169169
└ Reach5 (5+ 발화) 12.3%16.7%10.3%16.8%12.7%12.5%14.1%13.4%13%11.3%12.1%12.9%15.4%12%
└ Reach10 (10+ 발화) 7.5%9%5.2%9.3%6.3%8.1%6.6%7.7%8.4%7.8%7.5%8.8%10.5%7.8%
└ Message → Handoff CVR 14.7%19.3%13.5%24.6%24.3%23.3%15.9%12.4%24.6%23.9%33.1%18.9%18.9%28.4%
▼ Handoff App DB 1136234751533127464356343248
└ Handoff → Pay CVR 63.6%50%26.1%57.4%41.2%52.8%54.8%66.7%34.8%32.6%25%32.4%43.8%41.7%
▼ New Cohort Pay 71862721281718161414111420
└ Web Pay Devices 01000000000001
└ Con Pay Devices 41141714171413744253
└ RC Pay Devices 3621071135910109916
└ Con-of-Reach5 7.9%10.4%4.6%13.5%10.5%15.7%10.9%11.5%4.8%4.8%5.8%2.4%4.7%3.9%
└ Paid D1 Message Users 08149742222434
└ Paid D1 Message Retention -44.4%16.7%14.8%42.9%25%23.5%11.1%12.5%14.3%14.3%36.4%21.4%20%
▼ New Cohort Revenue 225,500₩508,900₩203,500₩995,900₩682,000₩902,000₩385,000₩335,500₩525,400₩500,500₩660,000₩423,500₩880,000₩805,900₩
└ D7 Revenue -------335,500₩525,400₩500,500₩660,000₩423,500₩880,000₩805,900₩
└ D30 Revenue --------------
▼ New Cohort Refund 0₩0₩0₩88,000₩0₩0₩0₩0₩22,000₩110,000₩110,000₩88,000₩88,000₩0₩
└ Cohort Refund Payers 00010000122110
└ Cohort Refund Rate 0%0%0%3.7%0%0%0%0%6.3%14.3%14.3%9.1%7.1%0%
└ D1 Cancel 04033211414043
└ D1 Cancel% 0%66.7%0%30%50%18.2%33.3%20%44.4%10%40%0%44.4%18.8%
└ D3 Cancel 05163622758458
└ D3 Cancel% 0%83.3%50%60%50%54.5%66.7%40%77.8%50%80%50%55.6%50%
New User Profit ---183,852₩461,549₩193,349₩432,936₩-53,272₩-112,485₩84,594₩-12,343₩149,551₩-193,667₩238,607₩258,027₩
New User ROI ---47.5%103.4%39.6%92.3%-12.2%-25.1%20.2%-3.1%37.3%-36.6%43.1%47.1%
User Messages 7202,3019182,8003,4192,9401,6431,8942,0881,5911,9302,3533,5062,867